Without a doubt, article marketing is one of the most effective ways to get your site ranked on the first page of Google. However, not many site owners truly understand how to maximize from articles they write.
Here are seven of the best SEO tips to help put you in the right direction.
1. Create unique versions of your content
Be careful not to submit an article that exactly matches the one in your site to article directories. It can be considered as a duplication of content, which can result into your site losing its page rank, when penalized by search engines. Play it safe by rewriting your articles every time you need to submit them to different websites.
2. Submit your different articles to a variety of article directories
There are numerous websites available online, where you can submit your articles free of charge. Articlebase.com, EzineArticles.com and GoArticles.com would be perfect places to start. However, make sure that each article you submit to these sites is unique.
3. Link back to your site
Remember that the main reason for submitting your articles online is to create links pointing to your site. Therefore, it doesn’t make any sense if you link back to other sites and not your own. With this in mind, make sure that the link included in your resource box points back to your site and not that of an affiliate. The last thing you want is to attract traffic to other people’s sites and not your own.
4. Target your most effective keywords on the links
Including your most effective keywords after conducting a proper keyword research puts your website in a better position to be located by search engines. In addition to which, it also allows you to brand your online business by having your brand name as part of the link text. Readers will be able to see it every time the article is published.
5. Link to a variety of pages and not just your home page
Linking to a variety of pages allows you readers to discover more about your business. The more pages they visit, the more they discover about you. Plus, you will be able to get more value for your best keywords if they relate to the individual pages you link to.
6. Don’t limit your article to specific directories
In addition to the popular ezines, they’re other many websites that need your content online. This is an opportunity for you to build numerous backlinks to your site, so don’t dismiss them. Submit your articles to these niche directories and… Who knows! Your articles could even be published within minutes.
7. Kill four birds with one stone for each article you write
When I say, “Kill four birds with one stone” What I really mean to bring to your attention is that in addition to building back links from article submission, you can also have them organized into an ebook, which can later be submitted to an ebook directory to create more backlinks for your site. Alternatively, you can use these articles to come up with both video and slideshow presentations. The videos can be posted to a popular tube sharing site such as You Tube with a link pointing back to your site while slideshow presentations can be submitted to SlideShare.net with a link credited back to your site.
Overall, if you want to boost your web traffic through backlinks pointing to your site, you need to get the most out of articles you write. The above tips will help you do exactly that.
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