Is Your Business on Facebook–Why It Should Be

Posted by Daniel Wambugu on Feb 11, 2011 in Social Media | View Comments

Is your business on Facebook? If not – what are you waiting for?

Facebook’s most recent reports show that they have over 500 million users, 50% of which log on daily, and on average – people spend over 700 billion minutes on Facebook per month!

That’s just the tip of the iceberg when you consider the average user is a fan of 80 community pages, 70% of the users are outside of the United States, and every month 250 million people engage with Facebook on external sites.

If you think Facebook is a fad or a phase, think again. Instead, see how you can integrate Facebook into your business practices. Today’s consumer likes to engage with their favorite businesses and brands online.

It’s no wonder Lady Gaga has 27 million fans, and Starbucks and President Obama have over 19 million each. In today’s social networking world, no person, place or thing should go without a Facebook fan page.

The fan page is a phenomenal place for all businesses to share information and resources, rally support for their causes, engage with their fan base, and announce upcoming events, launches, and product information.

The sheer beauty of Facebook fan pages is wrapped into the magic and power of a few very important aspects. One, fans can select the Facebook “like” button at anytime, and outwardly express their agreement or affection for what you’ve posted, thus bringing more attention to your posts. Second, they can also share the page with their own networks, resulting in a much larger reach for your business.

Beyond that, Facebook’s more recent interactive feature that allows activity outside the website to link back to individual’s personal profile – offer yet another way to reach your market.

How many websites have you been to recently that are linked to Facebook?

But above all of this, Facebook has climbed the ranks as one of the top online search engines as well, surpassing YouTube and sitting right under Google. This means people are now searching Facebook above other sites when they want to find information online.

Having an active profile/and or fan page can lead more people to find you, faster.

Furthermore, Facebook isn’t just for young people. The average user is 38 years old, the typical demographic for many businesses.

If you aren’t on Facebook YET, it is time to get started. Remember if you need help, there are plenty of individuals who specialize in supporting business owners in getting set up on Facebook as well as managing their profiles. Don’t let time, energy, and effort be an excuse as to why you’ve postponed taking your business to the new age of social networking.

Is Your Business on Facebook–Why It Should Be

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