When and How to Use Facebook Groups

Posted by Lasoi Mukuru on Apr 10, 2011 in Social Media | View Comments

Facebook groups come in all shapes and sizes. They allow users to message members, post information into the newsfeed, and start discussions on hot topics. They also serve as a strategic way to get in front of a target market.

Individuals may use groups to section off some of their personal friends and family – allowing just certain people to see some of their posts and photos. Business owners on the other hand use them to network, create communities, and offer targeted information to clients and prospects.

There are three types of groups in Facebook: Anyone can join an open group without the need for approval. Closed groups require approval before a person can see the content whereas secret groups are by invitation only and cannnot be seen by other Facebook users.

Many Facebook users who form groups will now automatically add people to the group without permission. Most users consider this spamming so think twice before inviting people by the masses. You don’t want to upset users who will inevitably unsubscribe from the group anyway.

If you automatically add group members, be sure that they are interested in the group’s content. Simply adding people for numbers sake won’t win you any new friends online.

Treat a group as you would one that meets face to face, providing credible leadership. You can host weekly community calls, provide content and topics of information, and participate in the discussions. Don’t email your group members more than one or twice a week. Too many emails may be ignored with some members blocking/unsubscribing from your group.

Utilize the group chat, group doc, and all the other fun features to make the group experience worthwhile. If you respect your group members, chances are they will hang around and become even more interested. If you spam them and constantly sell your services, they’ll likely ignore your posts and swear never to buy from you!

If a group no longer serves your needs, be sure to bow out gracefully. Delete the group if possible to prevent spammers from taking it over.

When and How to Use Facebook Groups

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